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It is important when you are about to embark on a new video, that you understand a few key concepts to get the best out of your production company. These items will help the producer and director craft the vision of the piece and the budget, to fit your company's needs most completely.1. The target audienceYou need to clearly state your target audience. Your target audience is the key demographic that you are trying to reach with the video. This may be a current clientele base, or a new base that you are trying to capture. Knowing your target audience will help the productio...Justin Holt